Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. Best of [...]

About the Author: Mike DiFrisco is the “affordable branding guy.” That’s because I believe that no one knows your brand better than you. So don’t waste your time or money hiring an overpriced ad agency or consultant to develop the brand strategy for your business; you can do it yourself. Identifying target markets for your [...]