A low bounce rate is often cited as a hallmark of a good website – 40% or lower is typically heralded as the goal – signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its job. In [...]

As you sit down to write a blog you need to ask yourself – who is going to be reading this and how can I help them? As I have mentioned in several of my blog posts the trick is not to create something with the intent to “make” it go viral. The trick is [...]

If you think Twitter, Facebook, and other online social media communities are only for teens, you’re missing out on valuable and free marketing platforms for your brand (book, business or product). Further, if you’re not on social media, you’re risking losing your potential clients/customers to those smart business people who are utilizing social media. Which [...]

First, let’s define the term Explosive Results for our usage. A standard social media campaign helps spread the word about you and encourages other people to as well. An explosive social media campaign has inherent viral exposure, inspires community driven communication, helps make the web a better place, and even brings joy to people, however [...]

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales go [...]

If you think Twitter, Facebook, and other online social media communities are only for teens, you’re missing out on valuable and free marketing platforms for your brand (book, business or product). Further, if you’re not on social media, you’re risking losing your potential clients/customers to those smart business people who are utilizing social media. Which [...]

Every one – from politicians, businesses, musicians, celebrities and many other groups of people – uses social media such as Facebook, Twitter, LinkedIn or other social networking outlets to spread their message, build their businesses and connect with others. Do they know something we don’t? Networking, whether online or offline, is a great use of [...]

As the online market place continues to warm up to the idea of SEO, link building has become center stage as it tends to be the most time consuming and crucial part of any internet marketing strategy. Link building services are the most commonly outsourced aspect of SEO. This process involves finding qualified and thematically [...]

Barack Obama started using social media and the marketing gurus went "Oh my God, he’s a genius, now all we have to do is use his name to promote this and voila, clients will be lining up to buy social media marketing (SMM) services". Well, it didn’t quite happen that way. And the wonderful case [...]

Okay, you’re the proud mama or papa to your brand new website. Now what? This isn’t like the movies – just because you built it doesn’t mean they’ll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? [...]

Okay, you’re the proud mama or papa to your brand new website. Now what? This isn’t like the movies – just because you built it doesn’t mean they’ll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? [...]

Most of us are well aware that the search engines frequently change their algorithms to improve search results for users (and foil spammers), which can make it challenging for small businesses just to keep up. But as web technology continues to evolve, it also creates new opportunities for small businesses to improve their SEO strategies [...]