2009 saw a lot of exciting changes and additions to the world of online marketing and search engine optimization. Some important events that took place were the launch of BING, announcement of Google Caffeine, the merger of Yahoo and Microsoft search. 2010 will see real time web emerging which will become more popular than the [...]

SEO consulting has evolved into a set of complementary disciplines that move your website into the top position for your category. Years ago, the search engines’ ranking algorithms were relatively static and simple. SEO consulting was focused almost entirely on site content and link popularity. The landscape shifted completely when Google launched their Florida Update [...]

One of the most useful tools to come along in recent years for online marketers is URL shorteners.
There are sites where you can paste a long, ugly URL into a form, and the site will give you a much shorter URL to use in your emails, newsletters and promotions.
There are also scripts that you can [...]

Find keywords.  Pick a list of words relevant to your business.  Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words.  Then pick one word (or phrase) to use on one page of your site.  For more detailed info, [...]

Blogging has become very popular and has a huge impact on the political scene as well as online businesses. Blogging has continued to grow each year since it was first introduced to the internet with Google’s purchase of Blogger in 2003. But how many of us know how blogging works and why [...]

I have compiled a list of 10 vital things – from choosing an expert to instructing your web developer – that every marketer needs to consider when undertaking search engine optimization as part of their marketing mix.
1. Strategy First Please, don’t ask for a full SEO proposal from an agency until [...]

Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your marketing online campaign to accomplish for you?
I asked a potential new SEO Coaching client last week this first question. From my end of the phone call, it sounded as if he almost fell [...]

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales go [...]

Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov’s dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching.
Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools.
"We’ve been [...]

There is not a day that goes by that people recommending search engine optimization (SEO) don’t come up with yet another interesting idea or opinion on a topic in their field. They are all so focused on structures and procedures that they often forget that not every one agrees with their viewpoints and practices – [...]

SEO is a race. And in any race learning from your competitors makes you a better runner. Even when you’re running first it’s sometimes good to look back and check the runner-ups. And if you’re not the yellow jersey guy, you absolutely should examine the leaders: their gear, their training, their strategy. In SEO the [...]

What Is a Title Tag?
The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings.
In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the [...]