About The Author: Peter O’Flynn is Creative Director of Marketing Team Direct – the digital marketing agency that offers a complete range of integrated online marketing and SEO services. Writing SEO copy can be like negotiating a minefield. Get it right and your website will attract new customers via search engines and see improved sales. [...]

Carefully plan your site map to ensure that each product or benefit has its own page. Be specific, use keyword phrases rather than keywords. Use a keyword research tool to get your key phrases right. Get the balance right. Do not let your keyword phrases get in the way of what you are trying to [...]