Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales go [...]

Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov’s dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching. Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools. "We’ve been [...]

Around the middle of last month I took a phone call from a friend who runs a similar web design agency to ours, with a request for help in putting together coherent SEO/SEM packages for seven of his clients. Before we met, I looked at his clients’ websites and found there was much to do. [...]

How does a web page get ranked #1 on Google? There is no doubt that the methods of the 1990s no longer work – and most definitely, not since Google went public in 2004. Back then, the content of your website’s pages was the major factor. Today, however, having links on the Internet that point [...]