For Google to remain the most popular search service, it will have to counter Bing’s claims of technical superiority. It would also have to more effectively incorporate “real-time search,” the term used for finding information and content – like tweets from Twitter and breaking news stories – that have just been posted.
That means a radically [...]

Your website’s content will get noticed, get read and get customers if you use your headline and first paragraph to let readers know what is in it for them. Here I’ll introduce you to some techniques you can use to make that happen.
This article is an edited version of a chapter of Wordtracker’s The Website [...]

Most people know that being listed on Google’s first result page will bring them a lot of targeted visitors and that they will get a lot of sales through that listing.
Unfortunately, some people don’t know how SEO (search engine optimization) works and what they can expect. Some webmasters still expect that their website will be [...]

The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking. This SEO tip works by pushing a competitor off the first page, broadening your websites keyword funnel and thereby doubling traffic and conversions.
Two Results are Better than One
I read somewhere that 87% [...]

As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization.
For a new site [...]

The official Bing blog recently had a post about web spam. According to Bing’s definition, web spam is "unwanted web content that uses overtly manipulative techniques in an effort to fraudulently attain undeservingly high ranking in search engines."
Why is web spam a problem?
Search engines want to return relevant websites on their result pages. If a [...]

In August, Google announced the upcoming roll out of the Google Caffeine infrastructure. Google was quick to point out that they would not launch the new infrastructure until after the Christmas holiday shopping season — giving many online retail stores confidence for the upcoming Christmas shopping season.
In the August announcement, Google described Caffeine this [...]

This month, Google was granted a patent with the name Duplicate document detection in a web crawler system. The patent explains how a content filter from the search engine can work with a duplicate content server.
What is duplicate content?
The patent contains a definition of duplicate content:
"Duplicate documents are documents that have substantially identical content, [...]

I have compiled a list of 10 vital things – from choosing an expert to instructing your web developer – that every marketer needs to consider when undertaking search engine optimization as part of their marketing mix.
1. Strategy First Please, don’t ask for a full SEO proposal from an agency until [...]

Where do you want to be? On the first page of Google results of course; it’s where every one with a website wants to be, especially if their website is part of their business. There are a lot of search engine optimization firms out there, with new ones popping up out of the woodwork daily [...]

Following are the 9 Biggest SEO Mistakes which Web Designers & Web Developers should avoid.
Splash Page
I’ve seen this mistake many times where people put up just a big banner image and a link "Click here to enter" on their homepage. The worst case – the "enter" link is embedded in the Flash object, [...]

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