Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales go [...]

Around the middle of last month I took a phone call from a friend who runs a similar web design agency to ours, with a request for help in putting together coherent SEO/SEM packages for seven of his clients. Before we met, I looked at his clients’ websites and found there was much to do. [...]

How does a web page get ranked #1 on Google? There is no doubt that the methods of the 1990s no longer work – and most definitely, not since Google went public in 2004.
Back then, the content of your website’s pages was the major factor. Today, however, having links on the Internet that point [...]

About The Author: Jeff Beale is a marketing consultant with Jazar Dezign, a marketing firm that provides search engine optimization, web design, search engine marketing, and other Internet marketing services. Visit his blog at www.searchenginenewswatch.com and the company site at www.jazardezign.com.

Business owners are facing a harsh reality: A website in itself offers no assurance [...]