There is not a day that goes by that people recommending search engine optimization (SEO) don’t come up with yet another interesting idea or opinion on a topic in their field. They are all so focused on structures and procedures that they often forget that not every one agrees with their viewpoints and practices – [...]

Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree.
What do search engine marketers think about reciprocal links?
There are three main factions:

Group 1: reciprocal links have no effect [...]