I have compiled a list of 10 vital things – from choosing an expert to instructing your web developer – that every marketer needs to consider when undertaking search engine optimization as part of their marketing mix.
1. Strategy First Please, don’t ask for a full SEO proposal from an agency until [...]

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales go [...]

There is always a big discussion when it comes to comparing two of the best ways to advertise online: PPC (Pay-Per-Click) advertising and article marketing, otherwise known as "organic" or "natural" search engine optimization. There is no denying that both methods can be effective. However, which method is better? Which gives you a bigger bang [...]

How does a web page get ranked #1 on Google? There is no doubt that the methods of the 1990s no longer work – and most definitely, not since Google went public in 2004.
Back then, the content of your website’s pages was the major factor. Today, however, having links on the Internet that point [...]