SEO consulting has evolved into a set of complementary disciplines that move your website into the top position for your category. Years ago, the search engines’ ranking algorithms were relatively static and simple. SEO consulting was focused almost entirely on site content and link popularity. The landscape shifted completely when Google launched their Florida Update [...]

There is always a big discussion when it comes to comparing two of the best ways to advertise online: PPC (Pay-Per-Click) advertising and article marketing, otherwise known as "organic" or "natural" search engine optimization. There is no denying that both methods can be effective. However, which method is better? Which gives you a bigger bang [...]

How does a web page get ranked #1 on Google? There is no doubt that the methods of the 1990s no longer work – and most definitely, not since Google went public in 2004.
Back then, the content of your website’s pages was the major factor. Today, however, having links on the Internet that point [...]

About The Author: Jeff Beale is a marketing consultant with Jazar Dezign, a marketing firm that provides search engine optimization, web design, search engine marketing, and other Internet marketing services. Visit his blog at www.searchenginenewswatch.com and the company site at www.jazardezign.com.

Business owners are facing a harsh reality: A website in itself offers no assurance [...]

We’ve all done it at some point in our professional lives. We search a keyword that describes our business only to scratch our head as to how our competitor’s website shows up on the top of the list instead of ours. If you’ve gone one step further and read about Search Engine Optimization, then surely you have come across the conflicting information online.