After optimizing your site for search engines and pursuing other marketing efforts, it’s time to use the power of the press to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? 1. Know Your Targeted Media Members. 2. Have Talking Points Ready. 3. Be Newsworthy, Succinct & Unique. 4. Know Your Industry. 5. Offer Expert Advice. 6. Follow-up Accordingly