A low bounce rate is often cited as a hallmark of a good website – 40% or lower is typically heralded as the goal – signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its job. In [...]

Google has announced a major change in the way that they handle search results by including synonyms for some words that may be used in queries. How does this affect the position of your web pages in Google’s search results? Why is it important that Google can deal with synonyms? Google aims to display the [...]

Find keywords.  Pick a list of words relevant to your business.  Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words.  Then pick one word (or phrase) to use on one page of your site.  For more detailed info, [...]

Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. The effect of different SEO tactics on the position of your website in the search results If you target long keyword phrases with little competition, [...]

When doing business on the Internet, there are many ways in which you can make a website successful. Although the look of your website is important, fancy websites don’t make sales. There is much more to creating a quality website. To make a website successful, you must create a website that will be of interest [...]

Does Google care about the position of a web page on your server? Does it make a difference if a web page is in the root directory of your website or in a sub directory? How does your URL structure influence the position of your web pages in Google’s search results? Trailing slashes and sub [...]

Any type of online business will strongly benefit from a few SEO techniques. However, everyone and their brother has advice on how to do it. All this ‘expert’ advice can make the simple task of optimizing your site incredibly confusing. Here are some straightforward answers to the most common SEO questions. 1. What is SEO? [...]

Any type of online business will strongly benefit from a few SEO techniques. However, everyone and their brother has advice on how to do it. All this ‘expert’ advice can make the simple task of optimizing your site incredibly confusing. Here are some straightforward answers to the most common SEO questions. 1. What is SEO? [...]

Google’s AdWords system is a great way to get more website visitors. However, Google is also a business that needs to make money. That’s why most people pay much more for their AdWords ads than they have to. Open an AdWords account today. Your money might be gone tomorrow. Many people who start with Google [...]

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important. In this three-part series on How to Optimize for Google we [...]

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords. Think of the right keywords as the "Open Sesame!" of [...]

Wouldn’t it be great if your website was listed twice in Google’s top 10 results for your most important keywords? Although Google usually shows only one page from every site in the top results, it is possible to get two listings if you do the right things. What are indented Google listings? Indented listings on [...]