The links that point to your website are one of the most important factors that influence the position of your website in Google’s search results. The better the links to your website, the higher the position of your website in Google’s results.
High rankings without good inbound links?
It is possible to get high rankings [...]

For many businesses, it is very important to be listed in Google Maps. If you offer a service or a product that is relevant to a special area, you might miss many visitors if your website is not listed in Google Maps.
Your website can be listed on page one, above the regular results
This [...]

Some years ago, it was enough to get many inbound links to get high rankings on Google. It didn’t matter from where these links came as long as there were many links that pointed to your website.
As Google and other search engines continually improve the way they rank web pages, getting the right links [...]