Where do you want to be? On the first page of Google results of course; it’s where every one with a website wants to be, especially if their website is part of their business. There are a lot of search engine optimization firms out there, with new ones popping up out of the woodwork daily [...]

Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your marketing online campaign to accomplish for you?
I asked a potential new SEO Coaching client last week this first question. From my end of the phone call, it sounded as if he almost fell [...]

Everyday it seems, people are asking me about the optimum number of inbound links they need to acquire for their website in order to rank well in Google.
My answer is going to seem a little flip, but it is the honest, best answer.
Answer: You need more inbound links – of equal or higher [...]

Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov’s dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching.
Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools.
"We’ve been [...]

To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors.
If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The following tips will help you [...]

Many site owners have wanted the recently introduced canonical tag to work across domains. Now their wishes will come true. Google announced cross-domain support will come by the end of the year.
The news came out during the Duplicate Content: The Search Engines Edition session at SMX East conference today. Google made the announcement in response [...]

Google has launched a controversial new tool that allows the public to comment on any web site in a side bar displayed in their browser.
Called Google Sidewiki, the tool is integrated in the latest version of Google Toolbar and works with both Firefox and Internet Explorer but ironically, not yet Google Chrome. To use [...]

Being a full-time online marketer means you have to keep a close watch on how Google is ranking pages on the web… one very serious concern is the whole issue of duplicate content. More importantly, how does having duplicate content on your site and on other people’s sites, affect your keyword rankings in Google and [...]

In June this year, Yahoo’s CEO Carol Bartz said the company sold its search business to Microsoft because, according to a New York Times report, "Yahoo could no longer continue to match the level of investment Google and Microsoft were making in searching", and instead has plans to invest in the company’s display ad, content [...]

Earlier this month, Google invited the public to take their next generation of web search, code named Caffeine, for a test drive.
The new search infrastructure is the beginning of Google’s advance towards improving indexing speed and scale as the size of the web grows increasingly cumbersome. Google is seeking feedback on the changes from [...]

It didn’t look too promising at the launch but Bing has been constantly in the news ever since. Some say the results are better than Google, even going as far as suggesting Google is all but finished. I don’t agree.
On one of the search engine forums I often comment on, one of the moderators [...]

In Part 1 and Part 2 of How to Optimize for Google I discussed general website optimization, links, and Google webmaster tools. In Part 3 we will look at a number of other considerations which play a role in successful rankings in Google, and also touch on some tactics which are best avoided.
Completing Optimization: [...]