Most people think that Google purely ranks websites by using mathematical formulas. Google even has an official statement about the way that search results are calculated: "A site’s ranking in Google’s search results relies heavily on computer algorithms using thousands of factors to calculate a page’s relevance to a given query. Sometimes subtleties of language [...]

Trust is a major factor in Google’s ranking algorithm. Some websites can get high rankings on Google for nearly any content they publish while other websites cannot get high rankings at all although they have optimized web page content. A high trust level is crucial if you want to get high Google rankings The reason [...]

About The Author: Bill Platt has written about SEO and article marketing for a number of years. As the owner of LinksAndTraffic.com Bill has also been providing search engine optimization services to his clients for a number of years. If you are currently spending at least $1000 per month on pay-per-click search advertising, you owe [...]

Source: Axandra.com Google improves its ranking algorithm on an ongoing basis. During the last weeks, Google changed three things on the result pages that are visible to all Google users. The changes are an improvement for searchers but they might be bad for your website. Google has increased the snippet length. Less visitors for you? [...]