Having a beautiful and functional website is now a must for every business out there if it wishes to get more clients and boost sales. The key to making your website stand out to attract higher traffic is by conveying professionalism and credibility. In order to do this, you must hire expert website builders, especially if you don’t know a thing or two about website creation.
However, don’t just leave all of the work to the professional website builders. Get more involved with your own company website by monitoring whether they are focusing on the essential elements. But how would you know what elements should be present in a great website? Here are the top components that you should ensure that website builders should always incorporate in your site.
1. Compelling and relevant content
A lot of website builders focus mainly on form and appearance. However, the good ones emphasize on the importance of content. In fact, design should only come secondary. The look must support the content and not the other way around. The reason why you should place a huge importance on the written word is that this is what drives traffic into your site through search engines. Aside from this, well-written and reliable content is what will make you look credible and legitimate to your users.
Professional website builders will help their clients on copywriting and on determining the keywords that must be used in articles.
2. Hassle-free navigation
Don’t do your users a disservice by making it difficult to go around you website. Otherwise, they will simply leave and you’ll lose prospective sales. Expert website builders will know how to make navigation as easy as possible.
For instance, page length should be limited to a few screenfuls. Also, there should be a menu in every web page so that users can freely explore your site. Home, About Us, Produts, and Contact Us are typically part of the menu, but depending on your site’s purpose you may consider adding more links.
3. Non-exclusion of sleazy elements
Experienced website builders will be aware of what design elements work and don’t work for your target market. Animation, photos, and sounds that are particularly distracting will definitely be out of the picture. When creating a website, always bear the end user in mind. Will you waste their precious time by making them wait for a pointless animation to load? Will you make it hard for them read scrolling text?
4. Fast loading time
Nothing is more annoying than waiting for more than 10 seconds for a big graphic to load when it should only take 2 seconds. Get website builders to compress image files for you so that your site will load faster. In addition, don’t bog down your site through flashy multimedia. Though they look nice, they will exasperate visitors who want to get information fast.
If you want sales, then make you and your products accessible to your prospective clients. Ask professional website builders to include your contact details as conspicuous as possible. Additionally, make sure that all of the links in your site are working. Broken links are amateurish, a turn-off, and will definitely irritate your users. If you have dead links to external websites, remove them immediately. Don’t waste your users’ time by inviting them to go somewhere inaccessible.
If you’ve been searching from among the thousands of website builders online to improve your company site, then look no further. GunShot Digital is a professional web developer that offers design and media services. If interested, you may visit Website Builders