The art of writing a link exchange request that is not spam
Monday, February 16, 2009 6:35Link exchange requests have a very bad reputation. The reason for that is that many people send mass link exchange requests that are nothing more than spam.
However, if you want to get links from authority sites, you have to send link exchange requests. The secret of successful requests is to write link exchange messages that aren’t spam.
Get the reader’s attention
If you want people to read your link exchange message, it should not sound like the dozens of other emails that the webmaster receives. Use the recipient’s real name throughout your message. If your message starts with “Dear webmaster” then it’s likely that it will be moved to the trash. Be personal. Write a personal message for each recipient.
Use a real email address with a real name as the sender address. Free email addresses and email addresses with numbers look spammy.
Get the reader’s interest
What’s in for me? You should answer that question as soon as possible in your email.
Do not list any features. Focus on benefits. First, nobody is really interested in the great features of your website. Tell the recipient how your website solves his problems or the problems of his readers.
Appeal to the ego of the recipient. Tell the recipient that you list only 10 websites in this special category and that he is in that top 10 list. It’s easier to convince people if you appeal to their ego.
Create desire
The recipient of your link exchange message won’t react to your request if you don’t create desire.
To create desire out of interest, you can tell the recipient that you downloaded his ebook, subscribed to his newsletter or RSS feed, etc. The other webmaster is more likely to reciprocate if you have done something in advance.
Give the recipient the feeling that he’s special. Include your phone number in your email message. Summarize why the recipient benefits from linking to you.
Make action as easy as possible
Don’t make the recipient think. Make the linking process as easy as possible by giving him copy/paste HTML code with your link information. Of course, the code should only be an option and you should not insist on that code. If the webmaster want’s to use another code to link to your site, that’s okay.
source: Axandra.com
17 Responses to “The art of writing a link exchange request that is not spam”
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February 16th, 2009 at 9:53 am
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February 17th, 2009 at 6:07 am
[...] that are nothing more than spam. For more details visit: Free Link Directory Direct link : click here Related Post (system generated)November 13, 2008 — Link Directory Launched (0)October 10, 2008 — [...]
February 20th, 2009 at 1:11 am
[...] The art of writing a link exchange request that is not spam … [...]
March 5th, 2009 at 5:02 am
Hello. Great job. I did not expect this on a day. This is a great story. Thanks!
March 7th, 2009 at 5:49 am
thanks to the author for an interesting article
March 12th, 2009 at 12:10 pm
Really great post, well written, concise and comprehensive. Thank you.
March 12th, 2009 at 7:47 pm
По правде говоря, сначала не очень то до конца понял, но перечитав второй раз дошло – спасибо!
For English readers:
In truth, you are not up to the end understood, but re-second time came – thanks!
March 13th, 2009 at 1:53 am
Отличный пост, прочитав несколько статей на эту тему понял, что всё таки не посмотрел с другой стороны, а пост как-то очень заинтересовал.
For English reader:
Excellent post, after reading several articles on the subject has understood, that still is not looked on the other hand, a post as something very interesting.
March 13th, 2009 at 7:56 pm
Отличный пост, прочитав несколько статей на эту тему понял, что всё таки не посмотрел с другой стороны, а пост как-то очень заинтересовал.
“Excellent post, after reading several articles on the subject has understood, that still is not looked on the other hand, a post as something very interesting.”
March 14th, 2009 at 1:56 am
Огромное вам человеческое спасибо, очень актуальная заметка.
“A huge thank you to a human, a very topical note.”
March 14th, 2009 at 10:38 am
LOVE your site, will visit again
Submitted this post to Google News Reader.
March 26th, 2009 at 4:39 pm
I’m don’t comment often, but I do like your blog
April 3rd, 2009 at 11:37 am
Очень интересно, но все в будущем хотелось бы еще побольше узнать об этом. Очень понравилась ваша статья!
Translate for english visitors:
Very interesting, but in the future would like to learn more about it. Very pleased with your article!
April 6th, 2009 at 2:36 am
Скажите, а у вас есть RSS поток в этом блоге?
Translation
Tell me, and you have an RSS feed for this blog?
April 6th, 2009 at 2:25 pm
Добавил в свои закладки. Теперь буду вас намного почаще читать!
Translation:
Added to your bookmarks. Now will you read much more often!
April 7th, 2009 at 2:39 pm
Хорошо пишете. Надеюсь, когда-нибудь увижу нечто подобное и на своем блоге…
English version:
Good writing. I hope one day I see something similar, and in his blog …
April 8th, 2009 at 2:49 pm
Неплохой пост, но много лишнего.
Translation:
Nice post, but a lot of excess.